Planograms design is an important and fundamental stage for each marketing cycle. Virtual Cigarette Planogram as POS Merchandising Tool This technology uses software to create a visual representation of the store layout, including the placement of shelves, product displays and other elements. Virtual planogramming is a process that allows retailers to create a digital representation of their store layout and product placement. In particular, it is possible to test and significantly improve the efficiency of planograms, as well as completely replace the manuals for shelving and displaying goods for merchandisers and employees of purchase points.
Using these technologies merchandising and product shelving can be more effective. Virtual and Augmented Reality helps to solve this problem.
However, since each tobacco company has thousands of sales points, it is quite difficult to achieve a perfect product layout in each of them, as well as to check the effectiveness of planograms.
Visual merchandising has a clear and positive effect on tobacco retail sales.
